Compared to traditional “offline” marketing, internet marketing is inherently more measurable. With countless web analytics tools up its sleeve, Flare tracks and modifies its campaigns to ensure we give you the experience optimal campaign success, customer value, profitability per market segment, conversion rate improvement and more. Here’s a taste of the concrete results we provide for our clients:
Website Performance and Results
Having Google Analytics Qualified professionals on our team, Flare provides top notch level of web analytics. Through interpretive analysis, we uncover the activity trends based on visitor traffic on your website so that we can optimize it to meet your business goals.
Our Web Analytics experts track your performance on multiple variables including how many people visited site, how many of those visitors were unique visitors, how they came to the site, what keywords they searched for to find the site, how long they stayed on a given page or on the entire site, how many of them converted etc.
With so much data available, it is easy to become disorientated by the mass of metrics provided by analytics tools.
At Flare we analyze the statistics first and then decide on marketing strategy. We evaluate what is needed from website and then develop a campaign, which focuses on these needs and further strategic business goals. Working on multi-channel projects, we always tie website performance to revenue, treating it just like any other marketing campaign.