Challenge

Source Legal started it`s business in Sydney, Australia with ambition to provide legal services in a different way. They asked for conversion optimization, SEO and recommendations about AdWords campaigns, based on less competitive long tail keywords.

Solution

We applied on-page SEO techniques to ensure that law firm`s website is both set up for high rankings and provides visitors with relevant information.Through interpretive web analysis we uncovered several trends of the activity on the website and recommended respective solutions. For example, we discovered, that more than 50% of traffic comes through team members’ bios, after search for lawyer`s name in search engine. Therefore, we suggested expanding bios and building attorney microsites – small, customizable websites for each team member that fit within the firm’s larger website.

source_legal_SEO

sourcelegal.com.au

Client`s Background

Source Legal offers in-house style legal services, focusing on contract law, commercial litigation, corporate law and other business services for small- and medium-sized businesses.
Source legal — Sydney based law firm

Challenge

Source Legal`s aim was to generate local leads specifically for fixed price legal services, as company`s key competitive advantage.

Elements Introduced
  • Home page re-design
  • On-page search engine optimization
  • Web analytics
  • Consultancy on strategic decisions