Source Legal started it`s business in Sydney, Australia with ambition to provide legal services in a different way. They asked for conversion optimization, SEO and recommendations about AdWords campaigns, based on less competitive long tail keywords.
We applied on-page SEO techniques to ensure that law firm`s website is both set up for high rankings and provides visitors with relevant information.Through interpretive web analysis we uncovered several trends of the activity on the website and recommended respective solutions. For example, we discovered, that more than 50% of traffic comes through team members’ bios, after search for lawyer`s name in search engine. Therefore, we suggested expanding bios and building attorney microsites – small, customizable websites for each team member that fit within the firm’s larger website.